Paraphrasing is always preferred to citing. When you paraphrase you use the content or thoughts of another author and rewrite them in your own words.

You can choose an author- focused citation or an information-focused citation. If you emphasize who says something the author’s name is placed in the text outside the in-text reference. Note that when paraphrasing there is no need to add the page number in the citation.

According to Huddleston and Minahan (2011) there are five different shopper types.

If you, on the other hand, want to emphasize what is being said you place the author’s name in the in-text citation.

Of the five different shopper types, the lone browser is the most… (Huddleston & Minahan 2011).