23052-V Customer Value and Learning (8 sp)

Course information:

The course provides an in-depth understanding of models and concepts related to value creation, learning and business models. A key question is how to integrate and balance between multiple and often conflicting business logics in a dynamic marketplace. The key concepts are: value, learning, relationships, networks, business logics and models.

The teaching approach is based on learning in an interactive and constructive environment focusing mainly on analysis and discussion of the course themes. The ability of the students to reflect and to stretch their mindsets will be enhanced. The course design follows an inductive approach where learning takes place in the analysis and discussion of the student’s own research projects. The students prepare for participation in class in accordance with instructions given by the examiner. In addition to sessions in class, Moodle will be used as a virtual teaching environment where the students are supposed to interact with each other and the instructor/s. The contribution to sessions in class, and activity in the course at large, will have a decisive impact on the grade.

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